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Façade design expressing Ginza’s history;

as a Town of Theatrics and as a City of Trendsetting

In Edo era in Japan, this area was called “Kobiki-cho” and many theaters lined the streets. In the Meiji era, Kabukiza Theater was started here, and in Taisho era, Shinbashi Enbujo Theater was established. This area has a long history as the Town of Theatrics in Japan. On the other hand, Ginza was also the City of Trendsetting, fusing both East and West cultures. These characteristics of Ginza are carefully embodied in our facade design.

The inside of the gate is divided into 3 parts, showing “welcome”, “vitality”, and “presence”, the spirit of the people and energy inside the building is displayed and gives a new landscape to the city.

The aluminium panels are designed to liken Washi, Japanese traditional paper, fusing the feeling of both softness and heftiness.

 

The Andon lights and recessed lighting around the entrance simulate the liveliness of the local theatres in the times long ago.

If you look closely at the external wall of the hotel, you will see that the grey textured plaster panels are placed randomly to soften and contrast against the hard clean metal lines. With various details we merge randomness with orderliness, to give a new rush of energy to this neighbourhood which is lined with offices.

The left side of the gate is the entrance to welcome our guests.

The center of the gate to inside of the hotel gives you feeling of “liveliness”.

The Washi-like aluminum panels facing the streets fuse a feeling of softness and heftiness.

Andon lights with the hotel logo welcome our guests at the entrance.

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